How we think and work

Anyone who decides to study product design is open to new topics, innovative developments and the needs of their users. In all areas of life, products support the completion of tasks and fulfil their function as tools.

Well-designed products fulfil their functions and define how we deal with our world.
Prof. Andreas Schulz

It is very important that the interface between man and machine is designed intuitively. Communication, transport, work, life, medicine – these and other topics determine the fields of activity in product design and require that we look at them with a critical eye in order to design useful products that make sense. Product design is present in our everyday lives like almost no other occupational field, which is why we must be particularly aware of environmental protection, the use of materials and their sustainability or recyclability. Especially against the background of digital tools, experience with materials in the design process is of decisive importance.