The master's student Johanna Schäfers from the Faculty of Design conducted a design-perspective analysis of the flower as a symbol and its association with femininity.

Johanna Schäfers is honoured for her master thesis

At the end of each semester, the Faculty of Design at HAWK honours the best theses in the bachelor's and master's degree programs.

Johanna Schäfers is honoured for her master's thesis. It was created by Prof. Dr. Stephan Schwingeler and Prof. Alessio Leonardi is supervised.

Unverblümt

Misled by her personal perception of floral motifs on everyday objects, in fashion, and in advertising, she assumed that flowers are a symbol of femininity. Her work is dedicated to the symbolic meaning of flowers in relation to femininity in cultural, social, and historical contexts. Johanna Schäfers wants her work to be understood as an impetus to question one's own design practice in light of current societal processes.

Key data about the project

Study programmes
M.A. Design 

Study areas  
Design 

Period
2023

Objective
Design perspective analysis of the flower as a symbol and the association of femininity

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